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  1. #1

    to catch up in terms of

    I just can not understand the sentence, can you help me?
    "Tesco has a long way to catch up in terms of establishing brand awareness among consumers"
    thanks

  2. MikeNewYork's Avatar
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    #2

    Re: to catch up in terms of

    Quote Originally Posted by me78 View Post
    I just can not understand the sentence, can you help me?
    "Tesco has a long way to catch up in terms of establishing brand awareness among consumers"
    thanks
    It means that they have not done a good job in making customers aware of the benefits of shopping there. They are "behind" the competition or their goals and they need to catch up, as if they were in a race.

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