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  1. #1

    orchestrate

    Hi, I just can not catch the meaning of the last part of the sentense, can you help me

    1)"But a merger would allow the enlarged society, accounting for about 80% of co-operative-owned retail outlets, to better orchestrate the way the brand is marketed. "

    2)"Likewise, the increasing range of non-food products and services available at the supermarket echoes the "cradle to grave" approach of co-operative societies."
    thanks
    Last edited by me78; 20-Dec-2006 at 15:16.


    • Join Date: Oct 2006
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    #2

    Re: orchestrate

    1: to orchestrate something is to organise the whole thing - personnel, marketing, selling, product appearance

    2: Co-operative societies are owned and democratically run by their members. In Britain they have "common ownership" in which everyone has a nominal share of zero value. All profits are shared equally. Co-ops provide services such as insurance and funeral plans, and this model is being copied by other supermarket groups.

  2. #3

    Re: orchestrate

    Quote Originally Posted by me78 View Post
    Hi, I just can not catch the meaning of the last part of the sentense, can you help me

    1)"But a merger would allow the enlarged society, accounting for about 80% of co-operative-owned retail outlets, to better orchestrate the way the brand is marketed. "

    2)"Likewise, the increasing range of non-food products and services available at the supermarket echoes the "cradle to grave" approach of co-operative societies."
    thanks

    thank you for your answer. The first one means:
    The way how the brand is marketed, is being improved by the society

  3. BobK's Avatar
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    #4

    Re: orchestrate

    Quote Originally Posted by me78 View Post
    thank you for your answer. The first one means:
    The way how the brand is marketed, is being improved by the society
    A bit more than that. Think of a composer orchestrating a piece: he decides and writes down which section of the orchestra is going to do what/when - start with a solo violin, then add percussion after 4 bars, then full strings... etc.

    To orchestrate something is to decide who does what/when.

    b

  4. #5

    Re: orchestrate

    Quote Originally Posted by BobK View Post
    A bit more than that. Think of a composer orchestrating a piece: he decides and writes down which section of the orchestra is going to do what/when - start with a solo violin, then add percussion after 4 bars, then full strings... etc.

    To orchestrate something is to decide who does what/when.

    b
    In the above sentence "to better" is a verb, isn' it. I am fully confused. But as a whole I understand the sentence

  5. BobK's Avatar
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    #6

    Re: orchestrate

    Quote Originally Posted by me78 View Post
    In the above sentence "to better" is a verb, isn' it. I am fully confused. But as a whole I understand the sentence
    No, it's a comparative adverb, They orchestrate well... /they orchestrate better...

    The position is just a stylistic choice.

    But I'm glad you understand the main point.

    b

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