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    #1

    meaning of herd

    Hi,
    Do you know what in this sentence is meant about the word "herd":
    "How shops can exploit people's herd mentality to increase sales"
    "herd" means a large number of people, but how can I say it with another words.
    thanks

  1. BobK's Avatar
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    #2

    Re: meaning of herd

    It's a lot of people all doing the same thing without thinking.

    b


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    #3

    Re: meaning of herd

    Quote Originally Posted by BobK View Post
    It's a lot of people all doing the same thing without thinking.

    b
    thank you bob

  2. BobK's Avatar
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    #4

    Re: meaning of herd

    A pleasure.

    I meant to add that a strong collocation for herd is 'herd instinct':

    We had to buy it, even though he'll never wear it. All his school friends have one and he just had to do the same - it's the herd instinct.

    b

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