could you please tell me the possible meanings of "warming" in the following text:
Big interviewing and "warming".
Unfortunately, I donīt have more context, but it is probably about introducing new products and propagation. Could you think of any possible meanings? The word is put in quotation marks.
Thank you very much.
Happy New Year! Hanka.
As Casiopeia said, this is very hard without context. But I should think it's something to do with CRM (fairly new buzzword, for 'Customer Relations Management' - very popular in some circles, especially among people trying to sell 'CRM software'). I haven't met either expression before, but I'd guess that Big interviewing was a way of improving customer relations (warming) by means of marketing encounters (not selling anything) with smallish groups of customers.