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    • Member Info
      • Native Language:
      • Chinese
      • Home Country:
      • China
      • Current Location:
      • United States

    • Join Date: Dec 2006
    • Posts: 431
    #1

    It's Comcastic

    I have been seeing this advertisement again and again in the US. It's an advertisement for Comcast. First there are a few sentences to say good things about Comcast and then there is this sentence: " It's Comcastic", which amazingly was translated literally into Chinese as Comcastic, which doesn't mean anything in the foreign language. I basically know what it means, but would like to know from you the best paraphrasing for this sentence of "It's Comcastic" .


    • Join Date: Mar 2007
    • Posts: 128
    #2

    Re: It's Comcastic

    It isn't a word and has no defined meaning, therefore it can't be translated into any other language. The word is made up from the last bit of the word 'fantastic' with the product name at the start. It is an advertising method to make you mentally link the product to the concept of 'fanstastic'. You could do the same with lots of other products, eg.

    Macdonalds burgers are Mactastic!

    Samsung TVs are Samtastic!

    Buy this phone....its Phonetastic!

    Try these sunbeds....there're Tantastic!

    A new perfume guaranteed to attract attention.....its Mantastic!

    The very best small commercial vehicle in the world....its Vantastic!

    You can't paraphrase these statements - they're just advertising jingles which would be meaningless in any other form.

    • Member Info
      • Native Language:
      • Chinese
      • Home Country:
      • China
      • Current Location:
      • United States

    • Join Date: Dec 2006
    • Posts: 431
    #3

    Re: It's Comcastic

    Quote Originally Posted by pedant View Post
    It isn't a word and has no defined meaning, therefore it can't be translated into any other language. The word is made up from the last bit of the word 'fantastic' with the product name at the start. It is an advertising method to make you mentally link the product to the concept of 'fanstastic'. You could do the same with lots of other products, eg.

    Macdonalds burgers are Mactastic!

    Samsung TVs are Samtastic!

    Buy this phone....its Phonetastic!

    Try these sunbeds....there're Tantastic!

    A new perfume guaranteed to attract attention.....its Mantastic!

    The very best small commercial vehicle in the world....its Vantastic!

    You can't paraphrase these statements - they're just advertising jingles which would be meaningless in any other form.
    Thanks a milliom.

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