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    • Join Date: Jan 2007
    • Posts: 1,740
    #1

    endorsers of brands

    The prospect of Team India's early exit from the Cup is now giving the jitters to sponsors and endorsers of brands, restaurants and pub owners; who have already been counting the cost of this abject failure.

    Many big brands like Samsung, LG, Cinemax and Coca-Cola have invested heavily on the Team India brand.

    Please explain the bold words.


    • Join Date: Oct 2006
    • Posts: 19,434
    #2

    Re: endorsers of brands

    Quote Originally Posted by user_gary View Post
    The prospect of Team India's early exit from the Cup is now giving the jitters to sponsors and endorsers of brands, restaurants and pub owners; who have already been counting the cost of this abject failure.

    Many big brands like Samsung, LG, Cinemax and Coca-Cola have invested heavily on the Team India brand.

    Please explain the bold words.

    sponsors and endorsers of brands, restaurants and pub owners; Those people/companies who has put money into sponsoring the team

    counting the cost of this abject failure. Things have gone wrong. The team has failed to go into the next round of the competition. The sponsors are now facing the possibility that people will not buy their goods. They are assessing how much they might lose in revenue and reputation.

    Team India brand The Indian cricket team being seen as a commercial commodity - something that can be sold.

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