Student or Learner
The ICC is already busy selling its wares for the next tournament — wares that will look pretty shoddy if they can't deliver Indian participation throughout.
[Source : Men in Blue leave Brand India in red : cricket, world cup, India, branding, advertiser, sponsors, India, pakistan, exit : IBNLive.com : CNN-IBN ]
What does `wares' mean in this particular sentence.
Please explain it.