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    • Join Date: Jul 2005
    • Posts: 928
    #1

    drive

    Hi,

    could you please tell me what "drive" means in the following sentece:

    In preparation of the 2007 trade fair, LIMA drive visited the Motor Show in Switzerland. (LIMA is the name of a company)

    Thank you very much.

    Hanka

  1. BobK's Avatar
    • Member Info
      • Native Language:
      • English
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      • UK
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    • Join Date: Jul 2006
    • Posts: 16,038
    #2

    Re: drive

    Quote Originally Posted by Hanka View Post
    Hi,

    could you please tell me what "drive" means in the following sentece:

    In preparation of the 2007 trade fair, LIMA drive visited the Motor Show in Switzerland. (LIMA is the name of a company)

    Thank you very much.

    Hanka
    It sounds to me like a cheap/bad translation. It should be 'preparation for'. There's a possibility that 'LIMA drive' was the name of a programme/initiative/travelling exhibition; but it doesn't mean anything. Another possibility is that the word should have been 'drivers' - which could have two meanings: the obvious one (drivers of LIMA cars), and the MBA-speak version (people responsible for the progress of a business initiative). (This use of 'drive' accounts for the punning advertising slogan once used by Ford: "Everything we do is driven by you.")

    The short answer is I don't know.

    b

  2. Casiopea's Avatar

    • Join Date: Sep 2003
    • Posts: 12,970
    #3

    Re: drive

    Sounds like a corporate team or group name to me. Could LIMA be the Licensing Industry Manufacturer's Association? If so, you could always ask them.

    LIMA SPLASH

    All the best.

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