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    • Join Date: Jul 2007
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    #1

    Question Meaning

    Hi Friends,

    What is the meaning of Luxflation, how do i use this word.

    Cheers
    Santo

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    #2

    Re: Meaning

    Quote Originally Posted by Santhoshrao View Post
    Hi Friends,

    What is the meaning of Luxflation, how do i use this word.

    Cheers
    Santo
    Here is what I found searching on Google :

    Luxflation means continually inflating the luxury value delivered to the
    consumer. What is luxury today becomes the norm tomorrow. Luxury is
    constantly devolving as luxury is translated from the 'classes' down to the
    'masses.' What once was extraordinary ultimately becomes ordinary.
    Therefore luxury goods marketers must fight against the inevitable downward
    gravitational pull toward the common and everyday by continually inflating
    the luxury value of their product offerings. This strategy for marketers to
    pump up the luxury value of their products is called luxflation.
    source:ETD: 893 Doing Business Online; Wal-Mart Seeks Luxury Market; What Makes Luxury Luxurious?

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