When a celebrity says 'This product is amazing and I don't know how I ever managed without it' that's an endorsement. The celebrity probably said something like 'It's amazing how anyone has the effrontery to sell this rubbish. I was much happier before I started using it, but now - much to my regret - I'm addicted.' Then the marketing department got to work, negotiated a few edits (with the agreement of the celebrity's agent), and made it into a tool, that is, something that would help sell the product.
Give me a stone axe any day - that's what I call a tool.
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