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    • Join Date: Jun 2007
    • Posts: 173
    #1

    confusing slogan

    Hello there

    The slogan of one of top banks in my country goes like this "your partner in progress".

    How do you find this? The meaning is a bit funny if you ask me. Please comment.

    Cheers
    Udara


    • Join Date: Oct 2006
    • Posts: 19,434
    #2

    Re: confusing slogan

    Slogans necessarily condense language = "[This bank is] your partner in [your] progress [as you develop you business]".

  1. BobK's Avatar
    • Member Info
      • Native Language:
      • English
      • Home Country:
      • UK
      • Current Location:
      • UK

    • Join Date: Jul 2006
    • Posts: 16,038
    #3

    Re: confusing slogan

    Quote Originally Posted by Anglika View Post
    Slogans necessarily condense language = "[This bank is] your partner in [your] progress [as you develop you business]".
    ...and often have several possible and/or implied meanings. The writer of such slogans wants you to adopt, from time to time, whichever meaning will generate the most profit for the bank.

    As well as Anglika's, there is this implied one: '[You need this particular bank to be] your partner in [either your] progress [or the general] progress [of the world - and by the way you need us to help you make the most of it (that'll be $N thank you)]'.

    b


    • Join Date: Jun 2007
    • Posts: 173
    #4

    Re: confusing slogan

    Hi there
    Yes I see your point. Thank you very much indeed.

    cheers
    Udara

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