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    • Join Date: Sep 2007
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    #1

    meaning of the "word"

    Could you teach me this sentence meaning below?


    In a TV show: "And now a word from our sponsor. Stay tune..."


    In this case, a word means a "CM"? Is this usage rare?

  1. Amigos4's Avatar
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    #2

    Re: meaning of the "word"

    Quote Originally Posted by ivygreen View Post
    Could you teach me this sentence meaning below?


    In a TV show: "And now a word from our sponsor. Stay tune..."


    In this case, a word means a "CM"? Is this usage rare?
    Ivygreen,

    I am assuming that "CM" stands for 'commercial message'. Am I correct?

    Yes, 'a word from our sponsor' indicates that it is time to leave the program for a commercial/advertisement.

    Cheers,
    Amigos4


    • Join Date: Sep 2007
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    #3

    Re: meaning of the "word"

    Quote Originally Posted by ivygreen View Post
    Could you teach me this sentence meaning below?


    In a TV show: "And now a word from our sponsor. Stay tune..."


    In this case, a word means a "CM"? Is this usage rare?
    " a word" here means that the announcer is telling you that a commercial message (I assume this is what you mean by "CM") break is next on the program....it is never just a word though!

    This is a very commonly used phrase in the radio and television media.

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    #4

    Re: meaning of the "word"

    This is also a common usage outside of the broadcast media. "May I have a word with you?" means, "Can we have a conversation?"


    • Join Date: Sep 2007
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    #5

    Re: meaning of the "word"

    Dear amigos4 & Naamplao & mykwyner,


    I deeply appreciate for all your kindness.

    I understand your explanations well.



    amigos4 , yes, as you said, I used the word "CM" as "commercial message."

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