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    • Join Date: Jul 2005
    • Posts: 928
    #1

    prospect

    Hi,

    could you please tell me what "prospect" means in the following sentences:

    The company shall prospect and advertise the programming of the channel effectively.
    The company shall participate in its activities by prospecting the advertisers.

    Thanks a lot!

    Hanka

  1. oregeezer's Avatar
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      • American English
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      • United States
      • Current Location:
      • Thailand

    • Join Date: Nov 2007
    • Posts: 347
    #2

    Re: prospect

    Prospect means to look for something - "prospect for gold". It looks as if they are trying to say "look for" advertisers.


    • Join Date: Oct 2006
    • Posts: 19,434
    #3

    Re: prospect

    Quote Originally Posted by Hanka View Post
    Hi,

    could you please tell me what "prospect" means in the following sentences:

    The company shall prospect and advertise the programming of the channel effectively.
    The company shall participate in its activities by prospecting the advertisers.

    Thanks a lot!

    Hanka
    In the first context, I think "investigate" is synonymous.

    In the second context, it is not clear what "its activities" refers to. Is it "the channel" (ie, a TV channel)? I also wonder if "prospecting" here means sending prospectuses to possible advertisers.


    • Join Date: Jul 2005
    • Posts: 928
    #4

    Re: prospect

    Quote Originally Posted by Anglika View Post
    In the first context, I think "investigate" is synonymous.

    In the second context, it is not clear what "its activities" refers to. Is it "the channel" (ie, a TV channel)? I also wonder if "prospecting" here means sending prospectuses to possible advertisers.
    "its activities" are the promotional activities of the other company. And it is a TV channel.
    So "prospecting" could mean either searching for possible advertisers or sending prospectuses?


    • Join Date: Oct 2006
    • Posts: 19,434
    #5

    Re: prospect

    Yes, it could.

    The original sentence is not clear, and "prospecting for..." would have made life so much easier!

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