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    #1

    When Rubber Hit the Road

    Hi I wonder if you can teach me what does it mean when people say "when rubber hit the road" Thanks

  1. Ouisch's Avatar
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    #2

    Re: When Rubber Hit the Road

    They're referring to the actual driving of a vehicle - when the tires make contact with the pavement.

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    #3

    Re: When Rubber Hit the Road

    Quote Originally Posted by Ouisch View Post
    They're referring to the actual driving of a vehicle - when the tires make contact with the pavement.
    is it?
    I've read on the magazine, and it said "...start thinking about how to make innovation rubber hit the road"...what does it mean actually?
    Thank you,

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    #4

    Re: When Rubber Hit the Road

    The expression 'when the rubber hits the road' means 'when the action really begins', 'when you really begin the job', 'when you get really serious'; it refers to the moment when theory becomes reality. The expression is also sometimes 'where/when the rubber meets the road.

  2. #5

    Post Re: When Rubber Hit the Road

    I'm not a teacher, but thought you might like to see some recent research I did on the expression "when/where the rubber hits the road" (origin, usage, etc.). Hope its helpful. DETERMINING WHERE (OR WHEN) THE RUBBER ACTUALLY HIT THE ROAD Off Road w/ Rubber Road Marketing

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