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  1. #1
    unpakwon is offline Senior Member
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea
    Join Date
    Jun 2007

    drive pricing

    Could you please explain the following in bold in easy English?

    1. Offer consumers a superior value and do not allow your financial goals to drive pricing. In stead, you should get your costs down to the level needed to provide both superior consumer value and acceptable return for your organization.

    2. We called for a plan that would break even in three years, no "ifs, ands, or buts." We said we would do this by achieving greater focus in laundry detergents.

    Thank you in advance.

  2. #2
    Join Date
    Jul 2007

    Re: drive pricing

    In this case 'drive' can be understood as 'control' or 'push'

    'Break even' in this case means to reach a point where income equals outgoings

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