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      • South Korea
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    • Join Date: Jun 2007
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    #1

    case of business

    Please help me with the following in bold.

    1. I was in our largest stores two to three times a day during the months of 1964, doing everything in my power (and it was a lot) to ensure that we did not lose one case of business. I sold extra displays. I secured extra ads. I was in those stores as they opened to be sure the shelf space was right.

    Does "it was a lot" mean "I had a lot of things to do"?
    What does "case of business" mean? An opportunity to sell?
    Does "displays" refer to "objects or merchandise displayed" in the context?

    2. Boots was dissatisfied because P&G was not using what they regarded as their unique shopping environment and consumer reach to introduce new high-end toiletry products.

    Thank you.


    • Join Date: Feb 2008
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    #2

    Re: case of business

    'and it was a lot' emphasizes the fact that this person was undertaking a lot of work to ensure that the company did not lose one 'case of business'.
    There was alot of work to do, and he or she was doing it.
    'everything in my power' could actually be very little, depending on how much power this person has.

    'case of business' refers to an opportunity to sell, yes.

    'displays' could refer to anything that is advertising or displaying whatever the company is selling.

    the 'consumer reach' is the potential number of consumers / customers that they could be hearing about their product.

    Hope this helps!

    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
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    #3

    Re: case of business

    Yes. It has helped a lot.

    Thank you.

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