Student or Learner
can u please tell me what means check out line in tis context:
"If you're in a check out line, it's an impulse item like gum. It can be passive. It can be ac-tive. It can be proactive. It can be automatic."
Just a follow-up to Riverkid's post...in North America, it is very common for supermarkets and other stores to have shelves filled with inexpensive "impulse buy" items such as candy bars, chewing gums, batteries, tabloid magazines, etc. Things that the shopper didn't pick up while shopping, but while waiting in line decides that he or she suddenly wants. Retailers also count on young children to be enticed by the vast array of candy and gum in the check-out line and the parents that will buy them something to keep them quiet and prevent a tantrum.
A few of the other words in the original post:
active => 'next time I'm at the shops I must get some X'
passive => 'well maybe some of those are worth getting, now I see them'
proactive* => 'I really must stop on my way to the party and pick up a bottle'
automatic => 'whenever I'm at Superdrug I buy some tissues'
PS * Some teachers frown on this word, and not all dictionaries include it. In an exam it's probably safest to avoid it; but, although it may not be acceptable in all formal contexts it's a word worth having in your vocabulary.
Last edited by BobK; 25-Feb-2008 at 15:21. Reason: PS added