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  1. #1
    Join Date
    Feb 2008
    Posts
    106

    tickler ad

    can u please tell me what tickler ad means in advertising/marketing?!?!

  2. #2
    Join Date
    Feb 2008
    Posts
    420

    Smile Re: tickler ad

    A tickler, is an advert that stimulates curiosity so that readers call a company for follow-up information.

    SB

  3. #3
    BobK's Avatar
    BobK is offline Harmless drudge
    • Member Info
      • Member Type:
      • English Teacher
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      • English
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      • UK
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    Join Date
    Jul 2006
    Posts
    15,916

    Re: tickler ad

    FYI: The most striking example of a tickler ad campaign I can remember was for a film in the mid-sixties called 'Seance on a wet afternoon'. The campaign started with a plain black poster. After a week, an image (a candle, I think) was added - but still no words. Then just the word "Seance". It took nearly a month before people knew exactly what was being advertised.


    b

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