I have not heard of "looser lead".
Perhaps, it should be "loss leader".
See this link:
Loss leader - Wikipedia, the free encyclopedia
Student or Learner
"looser lead" means here more free potential customer?
Our premium was simply an "Idea Handbook" that described the various products manufactured by the company and showed the prospective customer how he could better use theequipment. Obviously the client was delighted with the results, though the sales force was slightlyless enthusiastic because the premium resulted in a looser lead than the previous mail effort that didnot give a "bribe" for a response. The campaign continued for nearly five years - the best indicationof its success.
Last edited by ionutzavram; 09-Mar-2008 at 11:51.
I think you may be right.
Have you a suggestion as to whether "bribe" refers to the sales force or to the customer?