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  1. #1
    Join Date
    Feb 2008
    Posts
    106

    growth core

    can u please tell me "growth core" means "the main strategy for growing"?


    Relies on direct mail for their growth core. New customers are brought in at a loss, (virtuallyall large mail order houses work this way) so it's essential that they know the customer's lifetimevalue. To develop, the company must have an orderly system for following up with new customers.

  2. #2
    Anglika is offline No Longer With Us
    Join Date
    Oct 2006
    Posts
    19,397

    Re: growth core

    I think you have got it about right.

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