Student or Learner
can u please tell me "growth core" means "the main strategy for growing"?
Relies on direct mail for their growth core. New customers are brought in at a loss, (virtuallyall large mail order houses work this way) so it's essential that they know the customer's lifetimevalue. To develop, the company must have an orderly system for following up with new customers.
I think you have got it about right.