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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    a selling line

    I'd be appreciated if you would explain the following in bold in easy English.

    1. He refused to hide the opinions of individuals behind a single, unilateral "agency" recommendation. Mark said: "I go around the room and make everyone in attendance declare their personal point of view on a storyboard, a concept, a selling line or whatever....."

    2. There's no getting around it. Hard work and persistence are essential ingredients of success. In fact, it is hard to find any truly great accomplishment that has been achieved without persistence.

    3. I was under stress and was apparently letting it show, as reflected in one of my journal entries: "Norm Levy (the leader of our Copy operations) greeted me with a serious comment: 'You've got to smile more.' He's right........"

    Thank you.

  1. buggles's Avatar
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      • British English
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      • England
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      • England

    • Join Date: Aug 2007
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    #2

    Re: a selling line

    These sound to me to be quotes from what goes on in advertising agency, so assuming that to be the case -
    A storyboard is a visual way of planning an advert - it's a bit like a comic strip to show the main scenes planned in, say a TV ad.
    A selling line" is a product or range of products the agency is currently working on.
    There's no getting around it. - Although we might want an easy life, we have to accept that in this case...........Hard work and persistence are........
    Copy operations - Advertisers write "copy", in fact they are known as "copy-writers" e.g. "Go to work on an egg" is copy.

    Hope this helps,
    Buggles(not a teacher)

    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
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    #3

    Re: a selling line

    Yes. It has helped a lot.

    Thank you.

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