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    • Join Date: Feb 2008
    • Posts: 106
    #1

    come at a cost

    can u please tell me what come at a cost means in this context?!!?!?

    The potential of advertising is outrageous, and it does come at a cost of resources, both in people and capital.

  1. BobK's Avatar
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    • Join Date: Jul 2006
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    #2

    Re: come at a cost

    That context sounds a bit odd; 'comes at a cost' means - roughly - 'costs something/has a cost/you have to pay for it*/you get it only by meeting its costs'. So after 'outrageous potential' the 'comes at a costs' sounds adversative, so I'd expect "but" or "though" rather than "and".

    b
    *On second thoughts, when referring to a payment people often say 'comes at a price'; 'comes at a cost' usually refers to things other than money - time and resources.

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