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  1. #1
    Join Date
    Feb 2008
    Posts
    106

    come at a cost

    can u please tell me what come at a cost means in this context?!!?!?

    The potential of advertising is outrageous, and it does come at a cost of resources, both in people and capital.

  2. #2
    BobK's Avatar
    BobK is offline Harmless drudge
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • English
      • Home Country:
      • UK
      • Current Location:
      • UK
    Join Date
    Jul 2006
    Posts
    15,916

    Re: come at a cost

    That context sounds a bit odd; 'comes at a cost' means - roughly - 'costs something/has a cost/you have to pay for it*/you get it only by meeting its costs'. So after 'outrageous potential' the 'comes at a costs' sounds adversative, so I'd expect "but" or "though" rather than "and".

    b
    *On second thoughts, when referring to a payment people often say 'comes at a price'; 'comes at a cost' usually refers to things other than money - time and resources.

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