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    #1

    Question Seeking room for a new product

    "The company has designed and organized a huge survey in order to find out whether there is room for a new product it wishes to introduce to the market."

    Is this sentence fine?

    Thanks,
    Nyggus

  1. Amigos4's Avatar
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    #2

    Re: Seeking room for a new product

    Quote Originally Posted by nyggus View Post
    "The company has designed and organized a huge survey in order to find out whether there is room for a new product it wishes to introduce to the market."

    Is this sentence fine?

    Thanks,
    Nyggus
    Hi, Nyggus!

    Your sentence is clearly written and easily understood.

    May I 'tweak' it a little? The company has developed a comprehensive survey to determine if there is room for a new product it wishes to introduce to the market.

    Cheers,
    Amigo


    • Join Date: Nov 2007
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    #3

    Re: Seeking room for a new product

    "The company has designed and organized a huge survey in order to find out whether there is room for a new product it wishes to introduce to the market."

    You don't need to say' designed' unless you specifically want to mention that it was the company itself that designed it, rather than some outside consultant - the fact that you have organized a survey implies you have constructed the survey form and how you will go about the market research. Also, if you mean 'new' in the sense that there is no other product like it, you may mean "..is there public acceptance.."
    Some years ago, they introduced Herbal Cigarettes as an alternative to the regular cancer sticks. They did't last. There wasn't public accepance of the product!

    "The company has organized for a comprehensive survey to determine whether there is a place/niche for a new product it wishes to introduce to the market."
    or ..."whether there is public acceptance of a new product..."
    You may then wonder, what's the difference in meaning between using 'room for' and 'niche'?
    "Room' is the more general term meaning that if they offer it for sale, it will sell. That will depend on supply and demand. If a product is to sell, who then is buying, or who are we targeting as our customer?
    A product may be developed for a particular section of the population, or (as with cars) most cars are pretty much the same, and the advertising is used to subtley entice very similar people to buy Make X rather than Make Y.
    Imagine: Our company makes hair products. The market has a glut of shampoos and it might seem that there's no room for another one. However, a survey might determine that parents use the one and the same shampoo for all their family...so, maybe there's a niche in the market for a shampoo specifically for kids...and maybe more specifically, for babies! Abracadabra - "Cuddles Baby Shampoo - No More Tears" - it's niche in the market place is parents buying it specifically for their babies in the first year of life...(and then they just continue using it with their kids, they probably hope.)
    Last edited by David L.; 20-Mar-2008 at 11:13.

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