Friends. In a book I am reading I found this expression: "...his salary was taken down among both the stars and the dogs." Can anyone help me to understand what is implied by this expression? Thanks so much.
It refers to BCG Matrix - when you describe companies in terms of their share in the market and the growth of this market;
a star (big share, big growth, big profitability, but big capital needed)
a milk cow (big shar, small growth, big profitability, small capital needed)
a question mark (small share, big growth, small profitability, big capital needed)
a dog (small share, small growth, small profitability, small capital needed)