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    • Join Date: Dec 2007
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    "Feature" as a verb

    In "The Elements of Style", it says
    "Feature as a verb, in the advertising sense of offer as a special attraction, to be avoided."

    I would like to know the reason why and how it can be used correctly as a verb.

    As far as I know, it is uncommon for such uses in nowaday English as:

    "An English TV advert features a guinea pig in a cage drinking tomato ketchup instead of water."

    Thank you.

    • Join Date: Oct 2006
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    Re: "Feature" as a verb

    Because it is essentially in this usage a jargon word. It is a perfectly acceptable use all the same: "This picture by Picasso features a bull as its main theme". I wouldn't say it is uncommon, but that it is used in a specific way.

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