Interested in Language
In "The Elements of Style", it says
"Feature as a verb, in the advertising sense of offer as a special attraction, to be avoided."
I would like to know the reason why and how it can be used correctly as a verb.
As far as I know, it is uncommon for such uses in nowaday English as:
"An English TV advert features a guinea pig in a cage drinking tomato ketchup instead of water."
Because it is essentially in this usage a jargon word. It is a perfectly acceptable use all the same: "This picture by Picasso features a bull as its main theme". I wouldn't say it is uncommon, but that it is used in a specific way.