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      • Native Language:
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    • Join Date: Apr 2004
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    #1

    airtime

    Hi there,
    "The political party hit 400.000.000 of airtime on the national television in five days...
    what is it? I mean 400.000.000 of airtime? is it political advertisement announced 400.000.000 times?
    and if it is not what I think, would you please tell me?
    thank you


    • Join Date: Oct 2006
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    #2

    Re: airtime

    There is not enough context to tell what is meant. Can you provide more?

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    #3

    Re: airtime

    Airtime is a measure of the amount of broadcast time a product (or candidate) gets "on the air." I don't know what the 400 billion (or 400 thousand million if you count in British terms) means. The number is too large to represent even seconds of time, I think: it would be over 12 years of solid advertising. I suppose it is a total of all TV stations combined, but still, I don't understand the number.

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    #4

    Re: airtime

    Could be hours, minutes, seconds. OR it could be a dollar amount (misplaced decimals?)

    There will be billions of dollars spend in the upcoming USA presidential election.

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    #5

    Re: airtime

    that's: spent

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    #6

    Re: airtime

    I did find a measure of airtime expressed as HHs. I could not find out what HHs is/are, however. I don't know how airtime is measured.


    • Join Date: Oct 2006
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    #7

    Re: airtime

    If Carla can provide more context, we wouldn't be scrambling around the internet looking for a possible answer.

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