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  1. Amaya75
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    #1

    "Why choosing" please help!!!

    I'm from Argentina (native Spanish speaker) but have lived in the states so I'm also a native English speaker.

    Today I was revising my firm's brochure, which had been translated from Spanish to English by a translator and one of the titles was "Why choosing MCO Lex" (MCO Lex is my firm's name) Nothing else was in that title. In other words, it didn't say "Why choosing MCO Lex is smart" for example.

    Now, I read that and said that it should be "Why choose MCO Lex". The translator said that "Why choosing" was correct.

    I still disagree and have been unable to find any proof of that being incorrect.

    Could you please clarify if saying "Why choosing xxxx" as is, is correct or not?

    Thank you in advance.

  2. SUDHKAMP's Avatar
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    #2

    Re: "Why choosing" please help!!!

    Why choosing xxxxxxx (is a better option!).

    Here choosing shows that you have already chosen xxxxxx and in parenthisis the unsaid is understood.

    Why choose xxxxxxx. Then you have to make distinction from other products/competitors pointwise.
    Though the intent is same, in common man's language, choosing rhymes more in advertising people's copy writing.


    • Join Date: Oct 2008
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    #3

    Re: "Why choosing" please help!!!

    I'm sorry Sudhkamp, but you're incorrect in your last reply.

    "Why choosing MCO Lex" on it's own is nonsensical, or at best pidgeon-English.

    The correct phrase in English would be "Why choose MCO LEX?".

    The use of "choosing" would only be correct if there was more information further in the sentence such as:
    "Why choosing MCO Lex will streamline your business."
    or
    "Why choosing MCO Lex is a good decision."

    Here are some examples of proper use of the sentence:

    Why Choose Northumbria? - Northumbria University, Newcastle UK
    Why Choose Cardiff?
    IngentaConnect Why choose IngentaConnect?


    I hope this clears up the query Amaya. I have noticed this mistake made several times, usually by people for whom English is not their first language.


    • Join Date: Oct 2008
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    #4

    Re: "Why choosing" please help!!!

    Dear Sir Richard Wand

    I think you meant pidgin English and not pidgeon-English???!!!

    We use a lot of that in my country.


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    #5

    Re: "Why choosing" please help!!!

    It seems to me 'Why choose sth?' suggests criticism.
    To make it sound like a suggestion make it negative: 'Why not choose sth?'.

    But seriously speaking, I would rephrase this sentence, if I meant it to promote a product or sth, 'Why do people choose MCO Lex?'

  3. Raymott's Avatar
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    #6

    Re: "Why choosing" please help!!!

    Quote Originally Posted by Clark View Post
    It seems to me 'Why choose sth?' suggests criticism.
    To make it sound like a suggestion make it negative: 'Why not choose sth?'.

    But seriously speaking, I would rephrase this sentence, if I meant it to promote a product or sth, 'Why do people choose MCO Lex?'
    Yes, they could go out on a limb and say that.
    After all, there's no obligation to use "Why choose MCO Lex?" just because everyone else does. If that happened, ads would still all go "Drink Coke"; Choose MCO Lex", "Smoke Peter Stuyvesant".
    But hopefully you wouldn't write "Why choosing MCO Lex" ie. make an obvious grammatical mistake just to be different.
    I don't think "Why Choose X?" has become a cliche yet.

  4. Barb_D's Avatar
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    #7

    Re: "Why choosing" please help!!!

    I write brochures for my job. My boss has told me that he things using questions in titles like "Why Choose ABC?" is trite. I don't always agree, but I do agree that he's my boss, so I write things like "The ABC Advantage" or "The Benefits of Choosing ABC."

    In any case, as you have no doubt been reassured by the others in this thread, "Choosing" is wrong, and "Choose" is write in terms of grammar. Whether it's good style is a different matter.

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