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    • Join Date: Nov 2008
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    #1

    Aim is/ aim are?

    Hello. During a fill-in-the-blank exercise in class, we had a discussion about whether one can say both: 1. The company's aim is to be the supplier of choice by delivering services of the highest quality.

    2. The company's aim are to be the supplier of choice by delivering services of the highest quality.

    Question:
    Can you use aim both in the singular and plural like the word company, information, and (nowadays) data? (The answer key says yes, but I couldn't explain why.) Please help.



    • Join Date: Nov 2007
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    #2

    Re: Aim is/ aim are?

    Careful, BRIT ENG. posters. This query may be about Amer. Eng.

    (though I'm going to be both mesmerized by the twists and turns in the language over there, and stupefied, if 'aim' IS confirmed as now plural in the States.)
    Last edited by David L.; 05-Nov-2008 at 08:21.

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    • Join Date: Mar 2007
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    #3

    Re: Aim is/ aim are?

    hello,
    Not a teacher,

    that's the only entry I found at aim as an uncountable noun .

    aim noun [U]
    the act of pointing a weapon towards something

    but. I don't see how it may be used in your example.

    Cheers,


    • Join Date: Nov 2008
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    #4

    Re: Aim is/ aim are?

    Thanks. The example actually came out of the Spoken English for Industry and Commerce book which was written in collaboration with the London Chamber of Commerse. To my knowledge (and usage) aim in AE is not used both ways. It is nice to get some British feedback on this one though (you know, to check my English!)

    Thanks again.

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    #5

    Re: Aim is/ aim are?

    Quote Originally Posted by grammargal View Post
    hello. During a fill-in-the-blank exercise in class, we had a discussion about whether one can say both: 1. The company's aim is to be the supplier of choice by delivering services of the highest quality.

    2. The company's aim are to be the supplier of choice by delivering services of the highest quality.

    Question:
    Can you use aim both in the singular and plural no, "aim" is singular.
    'the aim is....'
    and the choice has nothing to do with "company", etc.

    like the word company, information, and (nowadays) data? (the answer key says yes, but i couldn't explain why.) please help.

    2006

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