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    • Member Info
      • Native Language:
      • Bulgarian
      • Home Country:
      • Bulgaria
      • Current Location:
      • Bulgaria

    • Join Date: Sep 2007
    • Posts: 5,000
    #1

    ratcheting up / woo / to make the headlines/ splashy

    Dear teachers,

    Would you be kind enough to tell me whether I am on the right track by interpretation of the expressions in bold in the following brief excerpt from an IHT’s article?

    “With the property market in turmoil, especially in the United States, real estate agents around the country are ratcheting up their efforts to woo the Russian oligarchs, Korean industrialists and other international buyers who have been making headlines with splashy top-dollar purchases.“

    ratchetind up their efforts = direct theirs efforts to = move by degrees in one direction only

    woo = pay o’s addresses to = attempt to gain the affection of

    to make the headlines = grab the headline = become famous; make o’s mark

    splashy = extravagant

    Thank you for your efforts.

    Regards,

    V.

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Jan 2008
    • Posts: 2,944
    #2

    Re: ratcheting up / woo / to make the headlines/ splashy

    With the property market in turmoil, especially in the United States, real estate agents around the country are ratcheting up their efforts to woo the Russian oligarchs, Korean industrialists and other international buyers who have been making headlines with splashy top-dollar purchases.

    ratchetind up their efforts = direct theirs efforts to = move by degrees in one direction only (increase their efforts - ratchet up)

    woo = pay os addresses to = attempt to gain the affection of (seduce)

    to make the headlines = grab the headline = become famous; make os mark (are in the news, getting attention for making extravagant purchases or spending money in real estate or investments)


    splashy = extravagant (attention-getting)

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