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    • Join Date: Apr 2008
    • Posts: 154
    #1

    beat the band

    Most of the whisky professionals I asked assured me that there was no such thing as innovation at their tradition-steeped distillery -- they were doing everything the same way it had been done for generations, thank you very much. Some distillers seemed put out that their companies had recently embraced such cutting-edge twentieth-century technology as labelling barrels with bar codes. The marketing side of the business is innovating to beat the band -- look for a new Irish whiskey called Feckin and a new rye called (rī)1 coming soon to bars near you -- but the production side remains defiantly old-fangled.

    Cheating the Angels | Popular Science
    Hi teachers
    I have no idea what beat the band means

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • England
      • Current Location:
      • England

    • Join Date: Feb 2005
    • Posts: 2,585
    #2

    Re: beat the band

    Hello Red,

    "To beat the band" means "to outdo one's rivals".

    Imagine a brass band: you would have to sing or play very loudly to be heard above their noise.

    Best wishes,

    MrP

    Not a professional ESL teacher.


    • Join Date: Aug 2007
    • Posts: 14
    #3

    Re: beat the band

    My dictionary of English slang says "to beat the band" means "strongly" or "to an extreme degree".

    It was raining "to beat the band" (It was raining "strongly").
    He drank "to beat the band" (he was drank "to an extreme degree").

    Hope it helps

    Cheers


    • Join Date: Oct 2006
    • Posts: 19,434
    #4

    Re: beat the band

    Quote Originally Posted by Xeraph View Post
    My dictionary of English slang says "to beat the band" means "strongly" or "to an extreme degree".

    It was raining "to beat the band" (It was raining "strongly").
    He drank "to beat the band" (he was drank "to an extreme degree").

    Hope it helps

    Cheers
    Which still carries the connotation of doing something better or more than someone/something else.

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