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    #1

    caught the Bollywood but

    The following sentences are discussing the film industry in India and can you please explain the red parts of each sentence?

    1. He visited his son back in India and caught the Bollywood bug.

    2. Indian producers tend to sell right for a much shorter time sclae of between three or five years, which gives them the chance to resell-possibly several times over.

    3. Today the breakdown of revenues is more complex with nine percent from in-film advertising( mainly product placement)

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    #2

    Re: caught the Bollywood but

    Quote Originally Posted by bosun View Post
    the following sentences are discussing the film industry in india and can you please explain the red parts of each sentence?

    1. He visited his son back in india and caught the bollywood bug. he became (a big fan of)(very interested in) bollywood.

    2. Indian producers tend to sell rights for a much shorter time scale of between three or five years, which gives them the chance to resell-possibly several times over. they allow theatres/tv stations to buy the right to show their programs for only a short time; thus they may be able to repeatedly sell the broadcast rights several times during the life of a long-running show.

    3. Today the breakdown of revenues is more complex with nine percent from in-film advertising( mainly product placement) that is advertising that appears within the movie, as part of the movie. For example it may show the actors drinking a specific brand of soft drink or beer or liquor, or it can show certain parts of the movie taking place in a well-known restaurant chain.
    2006

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