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    #1

    Definition sought

    Hi there, I would appreciate it if you could define the folowing phrase for me. Thanks.

    vibrant media

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    #2

    Re: Definition sought

    It is the trade name of a company, defined by them as "Vibrant Media is a worldwide video advertising network and leading provider of contextural video advertising."

    They are the ones who bring you those double-underlined ad words that appear when you are browsing the Web, having sold their technology (and their soul?) to Microsoft.

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    #3

    Re: Definition sought

    Thanks for your reply, Jlinger.
    Beside that, what if it is used generally?
    "A little-known Indian Muslim extremist group has claimed responsibility, but this has yet to be verified. The nation's vibrant media is aflame with discussion that the mastermind is linked to overseas terrorists, al-Qaeda foremost among them. A Pakistani connection has predictably been mentioned. So, too, has a Kashmiri one. Such speculation is to be expected given that Muslim militants have been blamed for a spate of bomb attacks that have killed 700 people across the largely-Hindu country in the past three years."

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    #4

    Re: Definition sought

    I wonder if we might have called it "the yellow press" years ago. It's perhaps a term for sensationist media, which today is of course more than the press, but is TV, Internet, etc.

    Sensationaism is making a big deal about a not quite so big a deal, or using the events (which in India now are certainly a Big Deal!) to sell papers, and to grab listener's attention on television.

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