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    • Join Date: Feb 2008
    • Posts: 106
    #1

    get the ear of

    can you please tell me what "get the ear of" means?

    He who has distribution has leverage. He who has distribution should revere that distributionas much - if not more - than the generic product or service you've got and the customer you'rereaching. If you've got the ear of every financial officer in every Fortune 500 company, you mightask yourself, "What other purchasing decisions are those people making?"

  1. BobK's Avatar
    • Member Info
      • Native Language:
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      • UK
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    • Join Date: Jul 2006
    • Posts: 16,038
    #2

    Re: get the ear of

    Quote Originally Posted by ionutzavram View Post
    can you please tell me what "get the ear of" means?

    He who has distribution has leverage. He who has distribution should revere that distributionas much - if not more - than the generic product or service you've got and the customer you'rereaching. If you've got the ear of every financial officer in every Fortune 500 company, you mightask yourself, "What other purchasing decisions are those people making?"
    You have a relationship with them of such a kind that they will take time to listen to you; you have privileged access to inside knowledge and understanding.
    'I don't know him personally, but I have the ear of his PA.'

    b

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