Student or Learner
Please make the following in bold clear for me.
1. ..... 4x4's therefore have a middle positioning on competitive differential and a price sensitivity probably greater than people carriers due to the plethora available on the market. The similarity of price bandings for 4x4's is evidence that the motor industry agrees.
2. If a product is perceived as of negligible difference to its competitors and the customer has high price sensitivity, it does not take a neurosurgeon to work out the basis of competition. Either move from that position or compete on price.
3. In Apple's case, the introduction of colours to the hardware is a classic niche development strategy. They are marketing essentially to professionals who do not do 'grey' for anything in their lives---so their PC's should reflect that.
"Price bandings" are price range representations. In your example, it means that most 4 X 4s on the market are priced in the same general range. No company is selling them at a significantly higher or lower price.