Results 1 to 3 of 3
    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    price bandings

    Please make the following in bold clear for me.

    1. ..... 4x4's therefore have a middle positioning on competitive differential and a price sensitivity probably greater than people carriers due to the plethora available on the market. The similarity of price bandings for 4x4's is evidence that the motor industry agrees.

    2. If a product is perceived as of negligible difference to its competitors and the customer has high price sensitivity, it does not take a neurosurgeon to work out the basis of competition. Either move from that position or compete on price.

    3. In Apple's case, the introduction of colours to the hardware is a classic niche development strategy. They are marketing essentially to professionals who do not do 'grey' for anything in their lives---so their PC's should reflect that.

    Thank you.

  1. Charlie Bernstein's Avatar
    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Jan 2009
    • Posts: 3,592
    #2

    Re: price bandings

    Quote Originally Posted by unpakwon View Post
    Please make the following in bold clear for me.

    1. ..... 4x4's therefore have a middle positioning on competitive differential and a price sensitivity probably greater than people carriers due to the plethora available on the market. The similarity of price bandings for 4x4's is evidence that the motor industry agrees. It might mean clusters of similar prices for similar products. Maybe someone else here knows. You could always Google "price banding."

    2. If a product is perceived as of negligible difference to its competitors and the customer has high price sensitivity, it does not take a neurosurgeon to work out the basis of competition. Either move from that position or compete on price. "Work out" means "solve." The sentence is saying that you don't have to be very smart (a neurosurgeon) to understand the fundamentals of what it takes to succeed at business. The following sentence tells you what the fundamentals are.

    3. In Apple's case, the introduction of colours to the hardware is a classic niche development strategy. They are marketing essentially to professionals who do not do 'grey' for anything in their lives---so their PC's should reflect that. They like color. They don't like gray. In informal speech, they don't "do" gray.

    Thank you.
    You're welcome. Excuse the American spellings. It's how I type....

  2. Ouisch's Avatar
    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Mar 2006
    • Posts: 4,142
    #3

    Re: price bandings

    "Price bandings" are price range representations. In your example, it means that most 4 X 4s on the market are priced in the same general range. No company is selling them at a significantly higher or lower price.

Similar Threads

  1. price rises vs. price increase
    By thedaffodils in forum Ask a Teacher
    Replies: 7
    Last Post: 21-Jul-2008, 14:23
  2. ''rental price'' vs ''price of the rent''
    By jctgf in forum Ask a Teacher
    Replies: 7
    Last Post: 05-Jul-2008, 07:39
  3. increase and decrease of price
    By Dr.Appalayya in forum Ask a Teacher
    Replies: 3
    Last Post: 04-May-2008, 21:13

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •