Student or Learner
Here is a sentence from an English text that comprise a very strange for me expression, namely “cold calling”.
“The obituary for cold calling is premature. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want business, you need to go after it, and cold calling is an effective sales tactic if it's done properly.“
Would you be kind enough to tell me whether I am right with my interpretation of the expression in bold?
cold calling = making unsolicited (usually telephone) contact with potential customers in order to try to sell something
Beginners tend to think that cold calling is about making the sale. It's not. It's about getting the chance to make the sale. Specifically, the purpose of a cold call is to set an appointment to make the pitch.
make a pitch = say or do something in support of someone or something, as in:
That announcer really made a pitch for Sunday's concert, or
Her agent's been making a pitch for her books all over town.
I have heard something about the slang “dialing and smiling” = a term for the practice of cold calling.
I know also something about the idiom “cold hands, warm heart” = “not showing one's feelings does not signify lack of feeling”.
Would you be so kind to tell me whether there is in English language such term as “warm calling” or “hot calling”?
Thank you for your efforts.