aid in

[o_cat]

A study of drugstore and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation.

what does aids in mean in this sentence?

Thank you. :wink:

 

[Casiopea]

A study of drugstore and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation.

what does aids in mean in this sentence?

Thank you. :wink:

aid (vb.), help promote.

EX: "...when it helps promote product differentiation."

 

[o_cat]

Thank you!