be on brand with something

Saki6

Member
Joined
Jun 18, 2016
Member Type
Student or Learner
Native Language
Japanese
Home Country
Japan
Current Location
Japan
Postcard printing is one of the most versatile and fun ways to market your brand and connect personally with your customers! Just make sure your postcard design is on brand with a clear message and you’ve got yourself the foundations of a successful marketing campaign.


Could you tell me what "be on brand with something" means?
 

teechar

Moderator
Staff member
Joined
Feb 18, 2015
Member Type
English Teacher
Native Language
English
Home Country
Iraq
Current Location
Iraq
It means in line with the brand; does not conflict with the brand.
 

GoesStation

No Longer With Us
Joined
Dec 22, 2015
Member Type
Interested in Language
Native Language
American English
Home Country
United States
Current Location
United States
Or consistent with the established image of the brand.
 
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