bounce

[ionutzavram]

can u pleas tell me what bounce means in this context?!?!

"
Don't be afraid to have more than one person or group involved in a marketing program. I'mcurrently developing a direct response TV ad. I've got four principal writers writing two ads, whichseems like overkill, but working together has created a much better ad than they would have writtenindividually. Furthermore, because I have friends in the industry, I've bounced the concept off them.In many cases, I've let them read the ad and gotten their opinions."

 

[jamiep]

I've asked their opinions of the concept.

 

[susiedqq]

I've bounced the concept off them.

"Bouncing ideas off" each other is a phrase used here to mean quick exchange of ideas. Like bouncing a ball from one person to another. The ideas go from one person to another and then back again.

Another term is "brainstorming"

 

[vil]

Hi ionutzavram,
bounce

To present or propose for comment or approval. Often used with off: bounced a few ideas off my boss.

Regards.

V.