Brand is key

Bushwhacker

Senior Member
Joined
Apr 28, 2007
Member Type
Student or Learner
Native Language
Catalan
Home Country
Spain
Current Location
Spain
Does "brand is key" sound good English (meaning brand is essential) in the following paragraph?

A company, a collective, or a group have to throughout appear with a unique image and spirit. In that respect, brand is key.

Any other suggestion quite well received.

Thank You
 

Grumpy

Senior Member
Joined
Aug 12, 2009
Member Type
Interested in Language
Native Language
English
Home Country
UK
Current Location
UK
Does "brand is key" sound good English (meaning brand is essential) in the following paragraph?

A company, a collective, or a group have to appear throughout [or, "at all times"]with a unique image and spirit. In that respect, brand is key.

Any other suggestion quite well received.

Thank You
"Brand is key" sounds fine.
Note my corrections above. You might also consider replacing "appear" with "present themselves".
 
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