Buy-in

Sepmre

Senior Member
Joined
Jan 21, 2013
Member Type
Student or Learner
Native Language
Persian
Home Country
Iran
Current Location
Iran
Hi, I would like to know what excatly "buy-in" means in the sentence below. Does it mean "agreement" o "money"?



Convey steps 1 and 2 to buyers and ask for their buy-in to the value you have presented.


Thanks a lot.

Source: The science of Selling
 
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