Buy-in

[Sepmre]

Hi, I would like to know what excatly "buy-in" means in the sentence below. Does it mean "agreement" o "money"?



Convey steps 1 and 2 to buyers and ask for their buy-in to the value you have presented.

Thanks a lot.

Source: The science of Selling

 

[Matthew Wai]

https://www.oxfordlearnersdictionaries.com/definition/american_english/buy-in?q=buy-in
Having read the above, I think 'buy-in to the value' means 'acceptance of the value'.