U
Unregistered
Guest
Im writing blog. Im treating that, as a english teaching. I know that my grammar is very bad, so can you please correct this?
Strike a balance between rational and emotional appeal in ads.
Making anyone ad is an advanced process. One of question which marketers should asked themselves is what combination of rational and emotional appeal they should use to make ad perfect.
In literature there are saying that, the perfect situation for fashion campaigns is than, when ad has high level of emotional appeal (there are high level of commitment, too). We can see that almost in every clothing ad - they are saying to us: buy t-shirt - you will be better than others; buy jeans - you will look like celebrity; buy ... - you will ... . People are reacting emotional for fashion ads, as in shopping case too. The want to look perfect, for themselves, for everybody around. That's why in fashion ads it's so important to create positive aura and make specific, other climate. Because new cloth is equal to better mood.
So fashion campaigns should be very emotional, provoke to talk about them, break stereotypes, offer consumers something new and fresh. It can be an explanation, why in ads is so many sexuality, religion, politics. Because everyone talks about that, and everyone has different opinion about it.
As we can see on graph near emotional ads are the most effective. So in this case marketers has facilitated task. Because if consumers better accepts this type of ads, then others, they just should create perfect, emotional ad. It's not easy task to create campaign which involves really consumers emotions. Good example of brand, which is working emotionally in campaigns is Nike with omnipresent sentence 'success in sport' - advertising clothes, sponsoring events, charity.
and thats my blog: clothing marketing
Strike a balance between rational and emotional appeal in ads.
Making anyone ad is an advanced process. One of question which marketers should asked themselves is what combination of rational and emotional appeal they should use to make ad perfect.
In literature there are saying that, the perfect situation for fashion campaigns is than, when ad has high level of emotional appeal (there are high level of commitment, too). We can see that almost in every clothing ad - they are saying to us: buy t-shirt - you will be better than others; buy jeans - you will look like celebrity; buy ... - you will ... . People are reacting emotional for fashion ads, as in shopping case too. The want to look perfect, for themselves, for everybody around. That's why in fashion ads it's so important to create positive aura and make specific, other climate. Because new cloth is equal to better mood.
So fashion campaigns should be very emotional, provoke to talk about them, break stereotypes, offer consumers something new and fresh. It can be an explanation, why in ads is so many sexuality, religion, politics. Because everyone talks about that, and everyone has different opinion about it.
As we can see on graph near emotional ads are the most effective. So in this case marketers has facilitated task. Because if consumers better accepts this type of ads, then others, they just should create perfect, emotional ad. It's not easy task to create campaign which involves really consumers emotions. Good example of brand, which is working emotionally in campaigns is Nike with omnipresent sentence 'success in sport' - advertising clothes, sponsoring events, charity.
and thats my blog: clothing marketing
