collateral

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mengta

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Feb 10, 2004
she was a solid project manager who knew how to produce handsome marketing collateral and wade through the logistics of trade shows.

what does "collateral" mean here?
 

Tomasz Klimkiewicz

Senior Member
Joined
Sep 22, 2004
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Other
Native Language
Polish
Home Country
Poland
Current Location
Poland
My understanding of 'collateral' in this context is that it's something (a marketing effect, in this case) not belonging to the main or intended line, something gained in addition to the primary goal, a side effect of a positive value.

All the best - Tee Kay
 
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