[Collocation] embark on

[simile]

Do you think "embark on" is OK to be used with "an idea"?

embark on an idea?

I can't find it in American Corpus nor in the dictionary.

Thanks in advance.

 

[emsr2d2]

Please give us a full sentence to consider.

 

[simile]

The Food Standards Agency in the United Kingdom has _____ an idea called traffic light labeling.
(A) embarked on (B) sought out (C) come up with (D) run out of

The original text uses "come up with." My colleague argues that (A) may also be a correct option since it means "start."

 

[Tdol]

It doesn't collocate naturally with idea to me.

 

[GoesStation]

You can do lots of things with an idea - develop it, explore it, consider it, or reject it, for example. You cannot embark on one.

 

[Boris Tatarenko]

Normally "to embark on something" means "to start/launch/begin something". You can find lots of examples on the Internet. I mean if I were you, I'd embark on a journey to find those examples.

 

[emsr2d2]

In BrE, it's [more] common to hear/use "to embark upon​".

 

[Rover_KE]

The Food Standards Agency in the United Kingdom has _____ an idea called traffic light labeling.
(A) embarked on (B) sought out (C) come up with (D) run out of

The original text uses "come up with." My colleague argues that (A) may also be a correct option since it means "start."

Please note that this should have been post #1, simile.

 

[jutfrank]

My colleague argues that (A) may also be a correct option since it means "start."

'started an idea' is equally bad.