Consumer & customer

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Yumin

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Hello all:

How to make the difference between "Consumer"
and "Customer"? :roll:

Yumin
 

Casiopea

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Yumin said:
Hello all:

How to make the difference between "Consumer"
and "Customer"? :roll:

Yumin

In business a customer is a client, a person who buys products or services, and a consumer is a person who uses products.

EX: I am a customer. (I buy products or services)
EX: I am a consumer. (I use products)

Advertising focuses on consumers (people who use products) so that those people will buy the products advertised. When people buy products they become customers; before they buy the product, they are considered potential customers.

All the best,
 
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