[Vocabulary] convert- marketing context

[Noriko Tan]

Hello!

I know that "converting" in marketing context means "becoming a customer", but I just cannot understand it in the following sentence:

As your relationship grows, you can continue to learn more about your customers.

• How often are they buying?
  
• What is their AOV?
  
• What campaigns have converted for them?

​I'd appreciate it if you further explain this for me, I am not native English speaker, so things are little confusing for me.


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Thank you.

 

[GoesStation]

I'm (thankfully) not in marketing, but I think it means "which marketing campaigns have worked to make prospects into customers?"