distribute the promotion campaign

[hhtt21]

"the company also has to decide how to distribute the promotion campaign."

The part distribute the promotion campaign does not make sense to me. Would you explain it?

Source: I cannot find a link and I do not remember the name but I am sure its from Blackcat Publishing and is about media or communication

Thank you.

 

[GoesStation]

It's the kind of careless writing often produced by marketing departments. Not all people in marketing are guilty of this sort of thing but it's far too common.

 

[andrewg927]

Why does it not make sense to you? Is there an individual word you don't know?

 

[emsr2d2]

It doesn't make sense to me either. I assume the writer meant something like "The company also has to decide where to run ​the promotion campaign" but I can't be sure.

 

[andrewg927]

It's not like no one gets it. I get it. Robert gets it. I suspect GS gets it too. PS and EMS don't get it but perhaps because they haven't seen such structure that I suspect is more common in North America.

 

[GoesStation]

I guessed that distribute the promotion campaign meant either "extend the geographic area in which we advertise/perform marketing activities on behalf of this project" or "distribute materials related to this marketing project". It looks like all-too-typical marketing babble to me.