distribute the promotion campaign

hhtt21

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"the company also has to decide how to distribute the promotion campaign."

The part distribute the promotion campaign does not make sense to me. Would you explain it?

Source: I cannot find a link and I do not remember the name but I am sure its from Blackcat Publishing and is about media or communication

Thank you.
 

GoesStation

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It's the kind of careless writing often produced by marketing departments. Not all people in marketing are guilty of this sort of thing but it's far too common.
 

andrewg927

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Why does it not make sense to you? Is there an individual word you don't know?
 

emsr2d2

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It doesn't make sense to me either. I assume the writer meant something like "The company also has to decide where to run ​the promotion campaign" but I can't be sure.
 

andrewg927

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It's not like no one gets it. I get it. Robert gets it. I suspect GS gets it too. PS and EMS don't get it but perhaps because they haven't seen such structure that I suspect is more common in North America.
 

GoesStation

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I guessed that distribute the promotion campaign meant either "extend the geographic area in which we advertise/perform marketing activities on behalf of this project" or "distribute materials related to this marketing project". It looks like all-too-typical marketing babble to me.
 
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