drive pricing

Status
Not open for further replies.

unpakwon

Senior Member
Joined
Jun 7, 2007
Member Type
Student or Learner
Native Language
Korean
Home Country
South Korea
Current Location
South Korea
Could you please explain the following in bold in easy English?

1. Offer consumers a superior value and do not allow your financial goals to drive pricing. In stead, you should get your costs down to the level needed to provide both superior consumer value and acceptable return for your organization.

2. We called for a plan that would break even in three years, no "ifs, ands, or buts." We said we would do this by achieving greater focus in laundry detergents.

Thank you in advance.
 

Horsa

Senior Member
Joined
Jul 22, 2007
Member Type
English Teacher
In this case 'drive' can be understood as 'control' or 'push'

'Break even' in this case means to reach a point where income equals outgoings
 
Status
Not open for further replies.
Top