English for advertisement

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thanhhienmt

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Excuse me,
I want to know about the ways of using English in advertisement. Could you please give me some websites to take some more references?
Thank you so much
 

Tdol

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thanhhienmt said:
Excuse me,
I want to know about the ways of using English in advertisement. Could you please give me some websites to take some more references?
Thank you so much

Try here :)
 
T

thanhhienmt

Guest
Thank you for your help. I tried the information you gave me, and they're really wonderful. Could you give me some further details of the ways using words in advertisement, 'cos I find that the topic is so wide for me to make a home assignment. I want to narrow it. For example, the ways of using nouns in advertisement etc.
Thanks in advance.
 

Tdol

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How about approaching it another way- you choose a couple of ads from the internet and put links up and then we can look at the language being used together.;-)
 

RonBee

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  • "I'm lovin' it."
    --McDonald's

  • "Coke adds life."
    --Coca Cola

  • "Drive happy!"
    --Toyota

  • "Drivers wanted."
    --Volkswagen

:D
 
T

thanhhienmt

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I want to know some common way of using nouns or noun phrases (maybe the verbs or adjectives for instance) in advertisement, or sometimes they only use the phrases to express what they like. For example "make the impossible possible", "when diamonds are no longer enough" etc. Why do they use them? How do they can be used in an advertisement (operators, modifier, or subject etc) ?
 
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thanhhienmt

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P/S: I'm tending to make an assignment on ESP. And I find it's hard to start. So I chose this topic. But because it's too broad, and I cannot think of anything else. Now I don't know what to do. My assignment only has about 23 to 30 pages, cannot be longer. So please help me to begin.
 
T

thanhhienmt

Guest
P/s again: I thought about this topic just by chance. If you could suggest me a more interesting one, and if you could help me in finding references for it, I would change my topic.
Thank you so much.
 

Tdol

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thanhhienmt said:
I want to know some common way of using nouns or noun phrases (maybe the verbs or adjectives for instance) in advertisement, or sometimes they only use the phrases to express what they like. For example "make the impossible possible", "when diamonds are no longer enough" etc. Why do they use them? How do they can be used in an advertisement (operators, modifier, or subject etc) ?

I presume they use ellipsis likethis because the answer is obvious,or requires thought. As the idea of an advert is to grab the reader, viewer or listener, using an incomplete sentence, knowing that it will be completed, is gaining a foothold in the mind of the target consumer. ;-)
 

RonBee

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I think Tdol had a good idea. Collect as many ads as you can. They can be from the Internet, television, billboards, whatever. Then evaluate the ads to determine their common characteristics. Get started!

:D
 
H

Hong Kong Chinese

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I love this one very much!

Don’t be blind by bribes – ICAC (Independent Commission Against Corruption)
 

Tdol

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Blinded?? :lol:
 
H

Hong Kong Chinese

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Good lecturer

Mr tdol,
You must be correct! When people getting older, they cannot remember things well! I sigh because I have already put one of my feet into a grave.
 

RonBee

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Re: Good lecturer

Hong Kong Chinese said:
Mr tdol,
You must be correct! When people getting older, they cannot remember things well! I sigh because I have already put one of my feet into a grave.

Hey, don't feel bad about forgetting stuff. I forget stuff all the time. :)

You are doing quite well. Your English is much better than my Chinese will ever be.

:)
 
H

Hong Kong Chinese

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Billboard from the KCRC train
The billboard just shows the calendar of Chinese style on the day of 8 March.
The wordings of the first sentence are this:

You may not have a monthly reminder now.

And there are second wordings, I will tell you tomorrow.
Can the intelligent people think of what kind of this advertisement for?
 

MikeNewYork

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Hong Kong Chinese said:
Billboard from the KCRC train
The billboard just shows the calendar of Chinese style on the day of 8 March.
The wordings of the first sentence are this:

You may not have a monthly reminder now.

And there are second wordings, I will tell you tomorrow.
Can the intelligent people think of what kind of this advertisement for?

A product to stop menstruation? :shock:
 
H

Hong Kong Chinese

Guest
Yes, MikeNewYork, you are moving a right direction. Not to say a genius, at least you are very intelligent indeed!

The billboard says:

You may not have a monthly reminder now.

Remember to have regular cervical smears even after menopause.

Department of Health
 

MikeNewYork

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Hong Kong Chinese said:
Yes, MikeNewYork, you are moving a right direction. Not to say a genius, at least you are very intelligent indeed!

The billboard says:

You may not have a monthly reminder now.

Remember to have regular cervical smears even after menopause.

Department of Health

AHA! Thanks. :wink:
 

Tdol

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Not credit cards then. ;-)
 
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