for keeps

[unpakwon]

What does "for keeps" mean in the following?

This method of developing skill in speaking without preparation is admirable as a training device. The more such practice a person gets the better he will be qualified to meet the real situations that may arise when he has to speak "for keeps" in his business and social life.

Thank you.

 

[Mr_Ben]

What does "for keeps" mean in the following?

This method of developing skill in speaking without preparation is admirable as a training device. The more such practice a person gets the better he will be qualified to meet the real situations that may arise when he has to speak "for keeps" in his business and social life.

Thank you.

The writer is (poorly) shortening the idiom "to play for keeps". In this context I think it means that speaking in business and social situations is not a game or exercise, it has real consequences.