unpakwon
Senior Member
- Joined
- Jun 7, 2007
- Member Type
- Student or Learner
- Native Language
- Korean
- Home Country
- South Korea
- Current Location
- South Korea
Please explain what the following phrase in bold means.
Choose only a few initiatives and support them over time. Establishing a strong, new brand is a multiyear undertaking. Too often we approached it with an investment plan covering only 12 months. Consciously or not, "launch them and leave them" can become the modus operandi.
Thank you.
Choose only a few initiatives and support them over time. Establishing a strong, new brand is a multiyear undertaking. Too often we approached it with an investment plan covering only 12 months. Consciously or not, "launch them and leave them" can become the modus operandi.
Thank you.